Google Filters

Like any search engine, the. Google. filtration system is its delivery. A large percentage of websites are not created for people, and to redirect traffic to other sites, to influence the issuance of a search, etc. n. Therefore, to issue a search engine is clean, the garbage must be carefully filtered. Filtered out so as to not hurt the normal sites. But there are no clear criteria for ' normality ', so the problem of filtering is complex, and it is still not completely solved. Under the filters often get ' white and fluffy ' sites, and the reasons for this contact is very difficult to determine.

Analyzing information about filters (and can be analyzed only the opinions of webmasters as Google itself does not puts virtually no information about their search technology ), clearly shows that the names of many filters, but they all boil down to just one - honestly unraveled, and the site will . No need to determine with high accuracy, as is imposed on the site of the filter. Ways out from under them are about the same, and knowing the names would not change anything.

a. Sandbox, Sandbox. Filter faced by most young sites. Manifested in the fact that the first months of operation of the site, he can not in principle take place in the first issue, as it is not unraveled. Sandbox - this is not a sanction, it is a certain trial sites for young. The reason for its introduction, most likely, was the desire to weed out short- and doorways to prevent their presence in the leading position in search results. Before the introduction of some sandbox doorway was enough to stay in the first places in search of just a few days or even hours, to bring a substantial profit to the owner. And if many of these sites?.

While the site is in the sandbox, it should work on that after removing the filter, it just took a good position. Many people somehow just hang on the cover and wait for the domain, but this does not make sense.

It is believed that the sandbox does not exist, and its effect - a consequence of the other set of filters, for example, the direct effect of age of the domain or trust. Like it or not does not matter, since the effect is quite obvious, and it can be called a separate filter. Sometimes, a separate filter for the release of young domains.

Sandbox face only English-language sites. Avoid the sandbox, or shorten stay in it in several ways. However, none of them makes any warranty:.

- On a regular basis to increase the quality (if possible, of course) a lot of referential;.

- Initially buy an old domain, which has been aged Trust website;.

- Regularly update the site quality unique content, give it to rss. Engaged in copying the texts in other sites should not be;.

- Close to indexing all the extra official page of the site, leaving only what is necessary and useful to visitors;.

- Do not use excessive text optimization.

2. Filter ' -30 '. Filter against those who are not actively and aggressively promoting its site. It is not intended to completely throw out the site search, and created, rather, to hint to the owners of the site on the inadmissibility of spamming techniques to promote. The reasons for its imposition may be:.

- The rapid growth of the reference weight, especially if those links are from the ' junk ' resources - directory unmoderated, guestbooks, comments, blogs, forums, etc. n. So do not actively use the system of automatic registration site in such services.

- The presence on the site ' referential garbage dumps ' - large, poorly moderated directory of links, blocks of advertising links on the pages of articles published specifically for advertising.

- Use in the promotion of cloaking. Cloaking - giving different content to users and search engine robots. Visitors are shown read informative materials, robots - optimized pages to increase search engine positions.

- The use of redirection by java script. You should only use the server (301, 302 ). Of course, not all java script causes this filter, as many believe.

Get rid of the filter can get rid of the above methods of promotion and not using them in the future. By removing the reference and the garbage cleaned referential mass, you remove the filter from the site.

3. Google Bombing. Stopping the growth of positions on a particular keyword. The reason - the rapid growth of links with identical anchor. The expediency of his rather dubious, especially with regards to non-profit requests. Eliminate it can be, for example, diluting the referential mass anchors the text environment, and generally strengthen the trust of its links.

The reason for the introduction of the filter was actually ' guglbombing ' - bulk purchase options (often by many people ) with a single text for a specific site and then to promote it to some absurd request. The classic example - the first place at the McDonald's site at the request of ' the closest public toilet ' or at the site of Dmitry Medvedev at the request of ' evil dwarf '. This was done, or just for fun or to harm a competitor or just a viral marketing. Guglbombing - a consequence of reference ranking algorithm, which, in the presence of a strong link mass, virtually ignores the text content of the promoted page. However, with the introduction of this filter to get rid of this phenomenon are not fully able to.

4. Google Florida. The classic version pessimizatsii site - a sharp drop in the positions of all inquiries and promoted as a consequence, the drop in traffic by several orders of. Imposed for excessive optimization of pages - text, keyword saturation, excess of their presence in the tag title, h1-h6, spamnye meta tags, by and large, for the actions of the owner of the site, which are aimed at its promotion, rather than improvement in the . The filter does not work all the time, and from time to time, applied mainly to the sites promoted by the commercial needs. This has led to, inter alia, that in the first place for many search queries, even on the most expensive in terms of promotion, the first places are informational or educational sites, but not the resources to invest large sums of money to promote.

5. Supplemental Results. More search results (' snot '), what appears after clicking on the link ... The main reason for this - non-unique in all sense of the word, including within a single site, the duplication of information. Identical in structure and, especially, the contents of the page to get more results. In many foreign Web sites was evaluated by the percentage content of pages in Google's main issue. If this percentage is lower than 30-40, the site is considered to be non-unique and not very high quality. By imposing this filter can result in poorly configured CMS, which generate a lot of duplicate pages, and pages that do not carry useful information to users. These pages are, of course, if any, filtered, or fall into the supplemental.

In order to avoid loss of pages in supplemental results, it should be, first of all, use a quality unique content. Secondly, you need to avoid duplication to the maximum within the text of the site, close to indexing all duplicates. This filter depends on the query for a single query page can be mainly looking at the other - results in additional.

Print a page from this filter can be as follows:.

- Buy it trust links;.

- Unikalizatsiya title and meta tags;.

- Increasing the number of its unique content;.

- Reduction of ' broken ' links on the site and as a result, pages, issuing a 404;.

- Setting the correct site engine.

6. The filter on the non-unique content. Perhaps it is not necessary to allocate it as a separate phenomenon, but it is a massively. The page does not contain unique content, reaches the first position except that the trustee, and got hold of a huge mass referential, and that a long time. Of the many pages that contain the same text, Google chooses only a few, which gives the main issue.

7. Filter for broken links. Position of the site may go down, if it contains a lot of broken links and 404 pages. Get rid of it can be, respectively, by getting rid of these errors.

8. Filter on long -loading sites. If Google's robots do not get a quick response from the server, the position of the site drop down to completely eliminate them from the search index. A few years ago by this filter can be effectively eliminated by reducing the size of the pages and images that are on them. Now, when the Internet was fast, and the page, even occupying a few megabytes, loads very quickly, the reasons for these delays can be a friend. For example, incorrectly configured scripts or server. So dig deeper need, including a host to find out, is not limited to whether access to the site to search engine robots.

9. Filter citation (Co-citation Linking Filter). The essence of this filter is to ensure that it is only necessary to refer to quality sites, which, in turn, refer also to the normal resources. Of course, trace the chain links can not therefore be assumed that by placing a link on your site to another, do you recommend to visit the visitors. And if you recommend bad sites, Google concludes that the site is also defective, and so that does not care about their users.

The filter can be superimposed on the sites that sell links or place a paper in the automatic mode, and the owners are not particularly well received promotional material was filtered.

10. Filter reference garbage dumps. To him may actively participate in automatic link exchange and the emergence on the site of a large number of pages that contain only links. Link exchange should be manual, need to be changed only with a limited number of quality sites. And at the primary site should be just its content, but not directories of links, which play an auxiliary role.

11. Filter reciprocal links. Massive mutual exchange in terms of Google, this is bad. Therefore, you should use a more sophisticated link exchange schemes, such as when the first site refers to the second, the second to the third and the third to the first. There are also more complicated bypass the filter circuit.

12. Filter rapid growth of content. If the site is updated too frequently and actively, Google may suspect him of using a parser generator or the content and, therefore, reduce or eliminate his position from the issuance of. Therefore, the use of these generators is put a limit on the amount of material to be added over time.

13. Google Bowling. Filter, whose existence is questioned. Its essence lies in the fact that it keeps track of the sites involved in unfair competition with the aim to drive their competitors by Google filters, such as mass purchasing low-quality links, or sending out spam.

14. Trust Rank. The degree of confidence to a particular site Google. Actually the filter is not a trust, but the site with a higher will be easier to achieve high rankings. It affects virtually all of what makes the site interesting to users, including the age of the site, which may indicate the seriousness of the webmaster.

We must remember one thing. Quality site that is being done to people, which is regularly updated high quality and interesting information on which there are natural links, most filters are not threatened.